Friday 19 April 2019

Top 7 Social Media Marketing Strategies That Actually Deliver

We are sitting in the second quarter of the year 2019 and at this moment, there is nothing more crucial to your business as your social media marketing strategies! Despite this fact, most of you have not yet been able to exploit this golden opportunity to its fullest potential.

While it is okay to initially start with the games of likes, followers, and shares, however, to rake the real fortunes, it is not enough! 

What you need most is the amalgamation of thorough market understanding and specialized social media tools, in order to steer past your business growth rate.  

At SocialXpand, we can help you tap your growth potential to the highest level with the help of our specialized consumer engagement, content creation, and business performance analytics tools. You are provided with access to your own social media marketing portal to control and drive various processes.


Here’s an extensive list of media strategies that you must implement in order to uncover your true business potential by going social! So, let’s get started.

1.Introduce Chatbots   

Chatbots are the perfect examples of social media tools that have successfully automated the consumer engagement process.  

This business tool can actually resolve the queries of your consumers live without any human involvement!

Here’s what a chatbot can do for you:

Resolving queries
Taking orders
Integrate with payment gateways

2.Generate quality content   

On any day, quality over quantity! Content marketing is the single most successful tool that is going strong since the time of its inception.

Good and meaningful content is bound to draw you the niche audience and organic traffic in abundance. Still, many companies do not quite understand the potential of quality content creation and SEO strategies, which is, in fact, freely available to us.

To stay on top, you need to generate good content on a regular basis. Long pauses in between can take down your visibility window.

Invest in the automated quality content creation tools in order to fasten the process and stay on schedule every time. 

For more information on the social media marketing portal and the automated content creation, connect with the experts at Socialxpand now.    
 
3.Create an interactive community
   

The essence of any successful business is their engagement with their customers. That's what makes us more human and connected!

Overdo of everything kills and same goes for the marketing! Similar posts will soon take away the interest level of your audience. 

Be a little innovative and try to build a kind of interactive community with your followers. Here are a few suggestions to increase consumer involvement.

Create social deals and giveaway posts
Create questionnaires and social contests
Share positive posts that support a cause or are informative for a larger segment. Example: encouraging your users to be kind to animals or applauding the country's space program etc.
Liking and sharing relevant posts of your followers on your page.

For automated tools on social contests and deals, get in touch with us at socialxpand.com.  

4.Create a page with a multi-media potpourri   

No one likes bland textual posts. Always include interactive videos, creative graphics, and good imagery in order to keep the interest level soaring.

All your shared content should be relevant and catchy, plus should be able to lift your company’s brand image.

5.Mark your presence on relevant channels   

There is a horde to create a page on each and every social media platform.

However, this is not the right way to go about it. Analyze your audience on the basis of business you are serving and accordingly target the right ones at the right places. This way you will be able to focus properly and make concentrated efforts in the right direction.

For example, if you are an upcoming designer apparel store, you are not going to gain much from building a LinkedIn page. You may have one for the B2B interactions. However, from a consumer point of view, it won’t serve you any good. 

Instead, you must focus more on your Instagram and Facebook handles.

6.Live streaming   

It is one of the greatest tools to connect live with your followers. You may share an inspiring story or give a peep into your working environment to make a deeper impact. 

7.Reputation management   

In the world of social media, good or bad, everything gets viral in no time. Make sure that you properly monitor and timely respond to your customer opinions and feedbacks.


There are reputation monitoring tools available that can greatly help you manage and resolve the adverse comments automatically, efficiently, and in a timely manner.

To know more about integrating social shopping carts, creating social deals, managing content, and social media marketing portal, visit  now.

Friday 5 April 2019

How White Label Social Media Marketing can help you resell and increase ROI

The kind of power that social media holds today, doesn’t require any sort of affirmation from our side. Results are loud and clear for everyone to see and experience. With billions of users hooked on to the network every single day, the business possibilities available out of churning interesting content are immense.

Selling off a social media enabled service to your client base is no big deal for an entrepreneur. But the problem lies here - what if you are not well versed with the social media management at all? 

Being a starter you might be lacking necessary knowledge, experience, staffing, and other business-building tactics required to set up a firm. Alternatively, from being a traditional business background, your mind is not polished enough to ride the social marketing bandwagon as yet.


Fret not! The one-shot solution of all the above issues is White Label Social Media Services. Get in touch with SocialXpand to know more.

Let us dig deep to understand this business segment loaded with immense possibilities.

White Label Social Media Marketing

In layman terms, White labeling allows you to resell a social media marketing service, created by someone else, under your company name and branding.

Imagine having complete ownership of a full-fledged social media solution without having to invest in development, workforce, and maintenance of the service. With white label services, all of this is possible.

Here is the type of services that white label social media marketing solutions can provide to its users.

1. Post Management: Manage the posting on the social media handle of the client.
2. Content creation: Creating interesting post content for the periodic posting for your client.
3. Re-branding: Selling solutions further to your prospective clients by branding under your name.

You can sell either of the solutions explained above - at your pricing - under your brand - to your customer base; earning good profits in return. 

What makes Social Media Marketing so lucrative?

Every company has a social media presence. As per the latest studies conducted, at-least 30% of the small business firms invest their complete marketing budget only in social media marketing. The remaining 70% too are known to have increased their online marketing investment manifold in the last few years.

All this can give you a fair deal of idea about how big this opportunity is. Regular social media activity is highly conducive for a business firm because -

1. It increases the active customer engagement. Clients can directly interact or post queries via the social platform.
2. Regular posts help in increasing the awareness about the brand in the market. Constant advertising helps in grabbing more eyeballs and followers.
3. It further boosts the sales with the help of inbuilt plugin buttons placed strategically like ‘Call Us', ‘Buy Now', ‘Contact Us' etc. to name a few.

Needless to say, with such a humungous demand, social media marketing tools are the easiest and quickest means of generating big revenues. All you are required to do is to simply fill-in the ever-growing demand by selling or managing White Label Social Media Services for various business houses. Visit www.socialxpand.com now for more details.

Why White Label Social Media Marketing Reseller Is here to stay?

Let us explore the direct and long-term benefits that you can avail with White Label Social Media Marketing Reseller

1. Increased Client Base

Nobody wants the pain of juggling between ten digital agencies. All the local businesses would preferably look for a single marketing strategist whom they can trust and who can take care of the given job effectively.

As the word will spread, more and more firms will be driven towards your services due to ease of use, one point interaction, and hassle-free service. Result - increase in consumer base and business growth.

2. Retention is equivalent to business growth

On any given day, maintaining your existing clientele is far easier and profitable than acquiring the fresh business. Social media marketing is no exception.

Once established in service, it is always recommended that you further strive to diversify your current portfolio by acquiring more white label solutions.

Pitch your existing client base with new services and solutions you can offer. This way, you can turn yourself into one-point solution provider for your client’s business requirements. This can catapult your revenue generation to the next level.

3. Sell a package of inter-related services

Instead of selling a particular service individually, sell a package of closely aligned services together. For example, if you are selling post content service on a social media page, try clubbing it with relevant services like page setup, page management, periodic advertisement etc. Now, sell this together as a package for better penetration and bigger profits!

So, what are you waiting for?  Purchase a white label Social Media Service from the Social Xpand today. We are the leaders in social media marketing and online reputation monitoring software and services. Visit our website to know more.  

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