Friday 19 April 2019

Top 7 Social Media Marketing Strategies That Actually Deliver

We are sitting in the second quarter of the year 2019 and at this moment, there is nothing more crucial to your business as your social media marketing strategies! Despite this fact, most of you have not yet been able to exploit this golden opportunity to its fullest potential.

While it is okay to initially start with the games of likes, followers, and shares, however, to rake the real fortunes, it is not enough! 

What you need most is the amalgamation of thorough market understanding and specialized social media tools, in order to steer past your business growth rate.  

At SocialXpand, we can help you tap your growth potential to the highest level with the help of our specialized consumer engagement, content creation, and business performance analytics tools. You are provided with access to your own social media marketing portal to control and drive various processes.


Here’s an extensive list of media strategies that you must implement in order to uncover your true business potential by going social! So, let’s get started.

1.Introduce Chatbots   

Chatbots are the perfect examples of social media tools that have successfully automated the consumer engagement process.  

This business tool can actually resolve the queries of your consumers live without any human involvement!

Here’s what a chatbot can do for you:

Resolving queries
Taking orders
Integrate with payment gateways

2.Generate quality content   

On any day, quality over quantity! Content marketing is the single most successful tool that is going strong since the time of its inception.

Good and meaningful content is bound to draw you the niche audience and organic traffic in abundance. Still, many companies do not quite understand the potential of quality content creation and SEO strategies, which is, in fact, freely available to us.

To stay on top, you need to generate good content on a regular basis. Long pauses in between can take down your visibility window.

Invest in the automated quality content creation tools in order to fasten the process and stay on schedule every time. 

For more information on the social media marketing portal and the automated content creation, connect with the experts at Socialxpand now.    
 
3.Create an interactive community
   

The essence of any successful business is their engagement with their customers. That's what makes us more human and connected!

Overdo of everything kills and same goes for the marketing! Similar posts will soon take away the interest level of your audience. 

Be a little innovative and try to build a kind of interactive community with your followers. Here are a few suggestions to increase consumer involvement.

Create social deals and giveaway posts
Create questionnaires and social contests
Share positive posts that support a cause or are informative for a larger segment. Example: encouraging your users to be kind to animals or applauding the country's space program etc.
Liking and sharing relevant posts of your followers on your page.

For automated tools on social contests and deals, get in touch with us at socialxpand.com.  

4.Create a page with a multi-media potpourri   

No one likes bland textual posts. Always include interactive videos, creative graphics, and good imagery in order to keep the interest level soaring.

All your shared content should be relevant and catchy, plus should be able to lift your company’s brand image.

5.Mark your presence on relevant channels   

There is a horde to create a page on each and every social media platform.

However, this is not the right way to go about it. Analyze your audience on the basis of business you are serving and accordingly target the right ones at the right places. This way you will be able to focus properly and make concentrated efforts in the right direction.

For example, if you are an upcoming designer apparel store, you are not going to gain much from building a LinkedIn page. You may have one for the B2B interactions. However, from a consumer point of view, it won’t serve you any good. 

Instead, you must focus more on your Instagram and Facebook handles.

6.Live streaming   

It is one of the greatest tools to connect live with your followers. You may share an inspiring story or give a peep into your working environment to make a deeper impact. 

7.Reputation management   

In the world of social media, good or bad, everything gets viral in no time. Make sure that you properly monitor and timely respond to your customer opinions and feedbacks.


There are reputation monitoring tools available that can greatly help you manage and resolve the adverse comments automatically, efficiently, and in a timely manner.

To know more about integrating social shopping carts, creating social deals, managing content, and social media marketing portal, visit  now.

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